Now, in the integrated home tidal fever, a new round of cross-industry diversification wind swept in the furniture industry. Such as: do furniture of enterprise began attempts to do door, do door of enterprise began attempts to do stairs, do wood door of began do from paint door, do from paint door of began into wall surface decoration and so on, insisted Professional Enterprise of began put products line elongated, love Yu market operation of enterprise began into another new of market field to to share, almost each enterprise are hopes in products phase joint, and channel communicates of individual field has new of harvest.

What is the diversification of furniture?

First and foremost a concept that diversification does not equate to a wide range of furniture production. As far as production, different industries, even if the material the same, process, technology, time, and so there is a big difference, if you want to diversify production, will diversify energy, resulting in decreased productivity and would increase production costs, also make it difficult for enterprises to produce a very clear economic benefits.

Chinese furniture enterprises, mostly SMEs, SME does not mean weak, can be done completely "small and specialized, small but strong" core competitiveness to specialization advantages. If determined in a specific industry bigger and stronger, and a century-old shop, specialized production becomes more important.

The furniture industry "diversification" prevailing industry standards need to be improved

Thus, diversification within the scope of a sale. Without diversification of production, you can still integrate and diversify its business. For companies, to diversify, in addition to a solid foundation, practicing skills, but also requires a high level of integrated marketing capabilities and strong capability of market control.

How to effectively implement diversification?

At present, major brand diversification, Seriation and scale is also accelerating the pace of. Through diversification, not only can extend product lines, provide dealers with new sources of profit growth, can also realize the products complement each other in terms of resources, enhance corporate strength is to ensure strong brand in the field of Pan-home strong viable. From this point, foreign business is Pan-home industry development trend of diversification.

But enterprises also should see China's furniture market is still not very mature, and speculative opportunities more easily lead to production operators "grass is always greener", "eat a bowl of pot." One-sided pursuit of economic benefits, presumptuous, but to no avail. It can be said that we never lack ideas, lacks is maturity of mind.

Thus, diversification is the evaluation of a enterprise's comprehensive strength. A business only in an industry to do fine on the basis of strong, to have stronger competitiveness and capacity to resist risks, in order to have the ability, to dabble in the wider area of new capital.

China's furniture industry standard loss cause no

According to statistics from Fujian province furniture Association, present various classical craft furniture, Xianyou County alone more than 2,600 enterprises, many of which are handmade cottage, family-style management of enterprises, product quality, poor standards, often shoddy or fake and so on.

"The problem now is that growth has far exceeded the Government's management level. "People in the industry said. "First of all, more than 2000 enterprises, we have several people, cannot be a home to go and, secondly, if consulted, also faced difficult evidence, difficult to detect and difficult to deal with legal issues. To cite an example, we see a lot in the factory "white" furniture fittings of violations, proposed to deal with, but they can say that I have not used yet, and fake mahogany, we checked there will face detection problems.